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","full_slug":"en/news/generation-media-on-tv-advertising-jon-chambers-director-of-investment","content":"{\"_uid\":\"7e4c38dc-5ad0-4d34-bd36-f34002fc3f45\",\"body\":[{\"_uid\":\"954988ce-1515-4425-8efc-e23bd1928804\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the July issue of Toy World, 51品茶鈥檚 Jonathan Chambers talks about the shift in traditional Linear TV 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recession","full_slug":"en/news/marketing-in-a-recession","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"For the January edition of Toy World, our very own Jon Chambers explored how marketing in 2023 needs to be armed with the right data to make the right decision. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Jon detailed a number of principles for marketing in a recision. Including elements such as maximising your share of voice over competitors, identifying and focusing on the key battlegrounds for this. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"We also go on to detail the impact of Netflix and Disney+ enterting the commercial space and what this means for the toy industry specifically. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Please head to Toy World to read more! \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://toyworldmag.co.uk/issues/toy-world-january-2023/\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":\"url\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"a0089d8a-0c6a-4e6a-90af-73c5fdaef88a\",\"items\":[\"794b92d6-439f-48e6-9828-92f699076a99\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\",\"140ebe95-24e2-4bfd-9733-5a2784685d7a\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":7115432,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/794x518/c7a3f5d5a3/toy-world.JPG\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":7115437,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/343x280/2005782a9b/thumbnail.JPG\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["In The Press","News","Thought Leadership"],"first_published_at":"2023-01-31T09:00:00.000Z"}},{"node":{"id":"storyblokentry-258297404-default","uuid":"2ac9220a-f255-4349-b90f-cf28fab49090","name":"Take a look at our 2023 Marketing! ","full_slug":"en/news/take-a-look-at-our-2023-marketing","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"This year we have been proud to introduce our marketing in line with the UK and Nuremberg Toy Fairs. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For the London fair we took over the front pages of Toy World, highlighting our Senior Leadership Team and the important role each plays in providing clients with extraordinary work in extraordinary times. \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"type\":\"hard_break\"},{\"text\":\"Starting off with our CEO Dean Weller who introduced the pages saying 'From the global pandemic to the cost of living emergency, the last three years have certainly thrown the industry some challenges. 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Generation Academy - Introducing Optimus AI from 51品茶 on Vimeo.
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So, what were the key takeaways?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Europe has bought early, with the UK Market tailing behind.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"With longer lockdown period across Central Europe than there was in the UK, several markets have come out of lockdown to positive sales results in Toys & Games. At the end of November, most major markets were in a healthy position versus 2020, with France (+7%), Spain (+20%), Germany (+5%), and Italy (+9%) all reporting positive increases in sales value. However, the UK consumer has been waiting longer this year, as sales were in a negative position by the end of November, being -5% in value versus 2020.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"High Street retail has bounced back.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite traditional Bricks and Mortar stores had been outperformed by digital platforms in 2020, it was great to hear from the panel that whilst the year set off to a disappointing start due to stores being closed, the confidence in the high street came leaps and bounds throughout the summer months all the way through to September. With pent up pocket money, children were back in store and categories such as Puzzles, Board Games and Building Sets all seen increases YoY versus 2020.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But Q4 has continued to hold a strong digital presence for purchase.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The pandemic has only accelerated the uptake of consumers preferring to spend online, 聽and with Germany and the UK leading the way, retailers have developed and delivered on their ecommerce capabilities to ensure the simplest path to purchase. However, what we have seen is that despite the path to purchase has been made much simpler for consumers, the overall lead time is much longer. This is especially true in the run up to pre-Christmas discounts, where consumers have been seen to research product availability and pricing across different retail platforms for as long as 4x weeks before they transaction.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Lower priced items have been hit the hardest in the UK, but not elsewhere in Europe.\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Despite the predictions that lower priced items would make a resurgence in 2021 due to stores reopening, the UK market has seen a somewhat negative effect of its progress in digital purchasing in that items priced around 拢20 or less have suffered. Online buyers are focussed on finding specific higher priced items and heading straight to the checkout, without browsing for further items which would typically happen when the consumer is in store. However, in the likes of Germany and France, we are not seeing this trend as High St retail remains strong.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"What did our panellist predict for the state of play in 2022?\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All panellists agreed that the obstacles from 2020 and 2021 are likely to continue into 2022. However, with those challenges thrown our way, only new innovations can be born! A common theme across our panellists was that the predicted inflation for next year is going to create a more varied mix of products available to the consumer, as some products supply chain costs may be too much to sustain. In particular, both Frederique and Geoff highlighted that they thought Llamas and unicorns were things of the past, 2022 is set to be the year of the Dino.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Another common though from both Anja and Frederique was that 2022 presents a huge opportunity for retailers to create a new consumer experience. With content being predicted to lead the way in 2022 as more family focussed blockbusters are released, the High St. can capitalise on bringing this into store and encouraging the footfall to return.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Above all, 2021 has once again demonstrated how resilient the toy market is, and we look forward to overcoming the new challenges that will be presented to us and helping our clients to thrive in 2022.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"For a copy of the recording of the session, please drop us a direct message or contact a member of your 51品茶 account team.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"e9dc96b2-2f73-496f-b5c8-f7b9bd2f69c4\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3568995,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/6e684fddfb/blog_generation-medias-european-christmas-retail-round-up_1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3568996,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/f0c7b18055/blog_generation-medias-european-christmas-retail-round-up_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-12-20T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94749051-default","uuid":"dd9b6899-4936-4a36-ad47-e79c2fcf723d","name":"Generation Academy: - Europe鈥檚 Christmas Retail Round Up","full_slug":"en/news/generation-academy-europe-s-christmas-retail-round-up","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"16a8321f-97bd-43e5-b538-5601c6fe1ecc\",\"body\":[{\"_uid\":\"i-c16be76c-f5f6-4996-86ec-c87e31484d66\",\"component\":\"audio\",\"embed_audio\":\"\\nGeneration Academy - Europe's Christmas Retail Round Up from 51品茶 on Vimeo.
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15: Felix Lewis talks YouTube Kids with Google's Henning Schulte 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Oct 2021 01.12","full_slug":"en/news/de-toys-games-av-update-jan-oct-2021-01-12","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"DE Toys Games AV Update Jan-Oct 2021 01.12\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://a.storyblok.com/f/138741/x/e065f5e507/de-toys-games-av-update-jan-oct-2021-01-12.pdf\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"asset\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"d3c5f438-213f-47e3-aca0-fbc6c6e06d51\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"c7087068-c88a-44c7-b5ec-cc96734e8f23\"],\"label\":\"Related news\",\"title\":\"You may also like 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Coffee Break: Episode 14: Anja Schuh talks Germany with Super RTL's Thorsten Braun","full_slug":"en/news/generation-media-coffee-break-episode-14-anja-schuh-talks-germany-with-super-rtl-s-thorsten-braun","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"78a0b74d-8d2d-41b8-8349-b720b4bde8f6\",\"body\":[{\"_uid\":\"i-852cc1fb-76db-4fe3-8208-416f0e6121b4\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\"}]},\"component\":\"content\",\"disable_tags\":true,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"effe0786-9d92-4f40-969c-f15f066d933c\",\"6855c385-5e84-4ff7-adba-bba296b79108\",\"fb371a88-f44d-4f02-a992-86a81ad6e053\"],\"label\":\"Related 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Gameplan?","full_slug":"en/news/what-s-your-gameplan","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"China announced further restrictions on minors online gametime this month but are tougher restrictions on gametime really going to make a difference when it comes to the growing phenomenon that is the gaming industry?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the 1st\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"of September China announced a stricter control of gaming hours for minors under the age of 18. Under the new policy anyone under the age of 18 will be limited to playing online games between 8-9pm on weekend (including Friday) and legal holidays. The policy requires all minors to use their real name and credentials when signing into online accounts and ensure they are connected to the online game anti-addiction real-name verification system. Any online gaming company found providing a service to users not following these procedures will be in breach of the new legislation.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This isn鈥檛 the first restrictions on gametime posed by China in recent years, in 2019 they banned minors from playing games after 10pm and for more than 90 minutes a day but this new restriction cuts gametime down to just 3 hours a week in total.\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Tencent鈥檚\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.cnbc.com/2021/08/30/china-to-ban-kids-from-playing-online-games-for-more-than-three-hours-per-week.html\",\"uuid\":null,\"anchor\":null,\"target\":null,\"linktype\":null}}]},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"share price dropped nearly 3% after the new rule was announced last week but with Q2 2021 seeing only 2.6% of their revenue reported from under 16-year-olds this will only affect a small part of their business. The interesting dilemma they face isn鈥檛 on the immediate financial reduction but the risk of long-term revenue declines as the restrictions stop the habit-forming nature of playing games at an early age, potentially reducing time and money spent on gaming as these minors get older.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Currently only online gaming is limited in China for minors so with users still about to spend time offline honing their skills is it really going to be able to stop the growing popularity of gaming in the country. If we look globally the gaming industry was reported to be worth $159bn in 2020, boasting 2.7bn gamers and these numbers are forecast to grow to $200bn and 3bn by 2023. Just like TV, and radio before that, gaming is an entertainment channel that鈥檚 here to stay and one that鈥檚 impossible to ignore in today鈥檚 society.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Source\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.cnbc.com/2021/08/30/china-to-ban-kids-from-playing-online-games-for-more-than-three-hours-per-week.html\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"763950ba-9de3-420d-9a48-22f1951d7819\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569036,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/dd7cfd1409/whats-your-gameplan_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569035,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/84efb927eb/whats-your-gameplan_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-09-13T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94364903-default","uuid":"794b92d6-439f-48e6-9828-92f699076a99","name":"Netflix moves into Gaming ","full_slug":"en/news/netflix-moves-into-gaming","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"af004cb4-3ca1-467f-aa4c-3bb7abe529e5\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix has confirmed it is moving into video games as it reported a sharp slowdown in subscriber growth. Is this move a stroke of genius or a proactive measure to keeps eye on screen and on Netflix, and what could this mean for the future of gaming?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The streaming giant 鈥 known for series such as Bridgerton and The Crown 鈥 have confirmed that games will soon be available for paying customers at no extra cost with an initial focus on games for mobile devices. The move has coincided with the appointment of former Oculus Content VP 鈥 Mike Verdu 鈥 now, the new Vice President of Game Development.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This announcement and appointment are the first big moves toward an expansion into videogames. Netflix said in their recent statement that the move into gaming represented a new content category 鈥渟imilar to our expansion into original films, animation and unscripted TV鈥. Executives said it would be 鈥渞elatively small鈥 to start off, with the first games tied to Netflix hits. Chief operating officer Greg Peters added: 鈥淲e know that fans of those stories want to go deeper. They want to engage further.鈥漒",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix disclosed the much-anticipated news as it reported the addition of just 1.5 million subscribers in the April-June quarter, the slowest growth for eight years though ahead of its own forecast of 1 million. In the same period a year ago it added more than 10 million customers and for 2020 they signed up 37 million as the pandemic prompted a surge in demand from consumers spending much more time at home.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix said the pandemic had resulted in 鈥渦nusual choppiness鈥 in its growth and forecast a better third quarter, with 3.5 million subscribers expected to be added. Though growth has slowed, the company boasts 209 million subscribers and generated revenues of 拢5.4bn for the latest quarter, 拢0.88bn higher than a year ago.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Now the announcement has been made, Netflix will be keen for this to work, and with such deep pockets 鈥 they have the funds to ensure this new side of the business model is a success. Whether or not Netflix have their sights on becoming a destination for Gaming is yet to be seen. The company has acknowledged in the past that it competes with games more for the attention they provide, with co-CEO Reed Hastings writing that 鈥渨e compete with (and lose to) Fortnite more than HBO鈥 in 2019.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Netflix aren鈥檛 the first super brand to set their focus on the gaming sector and certainly won鈥檛 be the last. Google launched Stadia back in November 2019, breaking into the console market for the first time. They also launched Google play pass alongside Apple鈥檚 Apple Arcade in September 2019, both mobile gaming subscription services. The gaming sector was reported to be worth over $159bn globally in 2020 and that number is only increasing. Any brand looking to fight for audience time in the future needs to strongly consider what their gaming strategy looks like moving forward and we believe will see a lot more ventures like this for big global brands in the future.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"At 51品茶, we have recently completed a full Gaming White Paper, which analyses the current state of the Games, App & Console Markets. For more information, please contact myself or another member of the team.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"41ee50fb-f729-402c-8e46-cd07bafd116b\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3568978,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/1280x900/b144c8ba82/netflix-moves-into-gaming-a-stroke-of-genius-or-a-necessity-following-subscriber-decline1280_900.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3568979,\"alt\":\"\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/138741/500x500/b7c863d6a9/netflix-moves-into-gaming-a-stroke-of-genius-or-a-necessity-following-subscriber-decline_500_500.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"}}","tag_list":["Thought Leadership","News"],"first_published_at":"2021-08-11T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94364905-default","uuid":"a2de97b6-0e30-4d0c-8efd-278d0b34b24f","name":"Magic Monday? Not according to the ratings鈥","full_slug":"en/news/magic-monday-not-according-to-the-ratings","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"bc548304-7a7c-4e0f-9bce-3e371badea61\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Great Britain have had their most successful start to an Olympic Games ever, but is anybody watching?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Following the highs and unfortunate lows (for England fans at least) of Euro 2020, the Tokyo Olympics are providing a further sporting fix for the nation to feast on. With a greater variety of sporting action on offer, and with the home nations being united in their efforts, the Olympics arguably offers a more inclusive spectacle that should draw in greater audiences. Especially when you consider the success of the British team to date in securing their greatest ever start to a modern Olympics.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Time zone differences mean that record viewing figures were never going to be a reality, but there must be some disappointment amongst the broadcasters over the UK鈥檚 engagement with the games. The Opening Ceremony of the 2012 Olympics in London peaked at 27.3m, and whilst Tokyo was never going to compare to this, a peak audience of just 2.3m (-92% vs. 2012) on BBC1 has to be considered a disappointment.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On top of the time zone difference, the rapid decline in linear TV viewing over the past decade should also be taken into account. However, the final of Euro 2020 proved that when an event captures the public鈥檚 imagination, all bets are off. Viewing peaked at 31.2m across both BBC1 and ITV for England vs. Italy 鈥 a 1,257% increase on the Opening Ceremony of Tokyo 2020. 聽For further context, the Opening Ceremony barely registered more viewers than the opening games of The Hundred, cricket鈥檚 new format aimed at attracting younger viewers and families to the sport. Boosted by being broadcast on BBC2, the opening Women鈥檚 game peaked at 1.6m and the opening Men鈥檚 game at 2m.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But what about the makeup of these audiences? Is the Olympics truly a more inclusive viewing experience than football, particularly for younger and family audiences? Children (4-15) made up over 12% of the Euro 2020 final鈥檚 peak audience despite occurring at 22:45 at night. The Olympics Opening Ceremony was hamstrung by starting at midday meaning that the peak came at 13:10 when most children would have been in school. Yet despite this c.8% of the total audience were children.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Starting at a more child friendly 18:00 on Friday evening however, the Men鈥檚 opening game of the Hundred was over 14% children (4-15) at 18:20, although admittedly this only equated to c.65,000 children鈥檚 impacts (not too dissimilar to an episode of Peppa Pig on Milkshake). What is perhaps most interesting about The Hundred however is its overt commercialisation despite being on a channel which doesn鈥檛 carry advertising. Each team is sponsored by a different crisps brand (Hula Hoops, Skips and Pom Bears amongst others) which would not usually have such ready access to a children鈥檚 audience on Linear TV due to HFSS restrictions. A clever, albeit likely expensive, means of circumventing these restrictions.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So what does all this mean for advertisers? Primarily, football still endures as the nation鈥檚 most popular sport amongst a diverse fanbase, and the volume of games shown across Linear and Digital platforms means that there are cost effective means for advertisers of all sizes to access these audiences. However football still has justification for the high cost per spot for those that can afford it, especially with spots in the final reportedly being sold for upwards of 拢500k per 30 seconds. From experience we know these spots work 鈥 the more astute of you out there may have seen the furry yellow friend of one of our largest entertainment clients make an appearance in the England vs. Scotland clash! Beyond that, always be on the lookout for smart ways to incorporate your brand into events outside of standard spot advertising. Sponsorship is a fantastic means of achieving this, but more cost effective solutions such as perimeter advertising (especially in the Digital age) do exist. And this is all without touching on the continued growth and mainstream popularity of e-sports across both Linear and Digital platforms! To find out more about how sports can work for your brand get in touch today.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"e0dbc207-b983-4265-aad0-309e423cc6d3\",\"items\":[\"13d4ed09-b1d2-4403-b2d5-e07c7e11b22f\",\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569057,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/5aa79823fc/magic-monday-not-according-to-the-ratings_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569056,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/4ae9949f8d/magic-monday-not-according-to-the-ratings_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["News"],"first_published_at":"2021-07-29T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94364907-default","uuid":"140ebe95-24e2-4bfd-9733-5a2784685d7a","name":"England triumph in their most viewed match of the Euro 2020 campaign so far","full_slug":"en/news/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"59dae18b-4a25-4fe6-b1e6-0f7d6700ff40\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The Euros finally hit our TV screens on 11th\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June, after a year鈥檚 delay because of the global coronavirus pandemic.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Because of the restrictions with crowd size and the distances between the 11 venues hosting matches, this tournament has been largely a televised event. All the 51 matches have been shown by either BBC or ITV.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The nation has been gripped, so far, with the viewing figures showing some of the largest TV audience in years.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over 20m individuals tuned into BBC1 to watch England beat rivals Germany on 29th聽June at 17.00. This was then, the biggest TV audience of the year so far. What were the children doing whilst this game was on, we wonder? Viewing data (BARB 2021) reports 95% of the possible children鈥檚 4-15 audience (almost 2.5m), tuned in to watch England win the match 2-0. It is clear from the viewing numbers that this is an event being enjoyed by all age鈥檚 groups. On 14th聽June, many schools in Scotland replaced normal lessons with the football match so children could enjoy the Scotland v Czech Republic match which kicked off in school time.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"England鈥檚 amazing 4-0 win over Ukraine (3rd聽July) was watched by an audience of 20.9 million people (individuals) on the BBC in the UK, beating the England and Germany audience.聽 Of the possible audience, 81.8% tuned in to the match. Despite a later kick off at 8pm, 96% of all children watching TV at that time tuned into the game (c2m) and 95% of children aged 4-9 (almost 800,000) stayed up to see England鈥檚 victory.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Last night鈥檚 game blew both previous games viewing numbers out of the water. With a mammoth 25.7m individuals watching the game at its peak on ITV, 5m more than Saturday鈥檚 game. The audience included 2.5m children who all watched England beat Denmark 2-1 after extra time. This children鈥檚 audience equating to 98% of all children who were watching TV at 21.15 were watching the game.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"While the numbers are massive, they are still below the 27.1 million viewers who watched Boris Johnson鈥檚 first COVID-19 lockdown statement and is also below the 27.3 million people watched the opening ceremony of the 2012 London Olympics.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"So perhaps the reports of TV鈥檚 decline have been overstated, at least they would be if we had viewing events of this magnitude every week! It does serve however as a timely reminder going into Q3/Q4 of the power of the TV screen to bring families together, and whilst not on the same scale opportunities still exist in market to reach families cost effectively. To find out what might work for your brands, get in touch today.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"45614e47-e315-43b1-a0c2-4538597165ad\",\"items\":[\"db783f2c-38e4-42d5-ac48-802aabc6719b\",\"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569074,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/b7161afb42/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569073,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/59a67b9548/england-triumph-in-their-most-viewed-match-of-the-euro-2020-campaign-so-far_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["Thought Leadership","News"],"first_published_at":"2021-07-08T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94679847-default","uuid":"effe0786-9d92-4f40-969c-f15f066d933c","name":"51品茶 Coffee Break: Episode 13: Talking Toys with John Baulch","full_slug":"en/news/generation-media-coffee-break-episode-13-talking-toys-with-john-baulch","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"78a0b74d-8d2d-41b8-8349-b720b4bde8f6\",\"body\":[{\"_uid\":\"i-852cc1fb-76db-4fe3-8208-416f0e6121b4\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"51品茶 Director of AV, Jonathan Chambers, has a coffee break with toy industry stalwart and founder of Toy World Magazine John Baulch to discuss the ever changing tastes and offerings in the toy industry, the extraordinary resilience of trade players during the past 16 months and the importance role that toys and games has played during the pandemic.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]},\"component\":\"content\",\"disable_tags\":true,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"6855c385-5e84-4ff7-adba-bba296b79108\",\"fb371a88-f44d-4f02-a992-86a81ad6e053\",\"8d44ec04-c52d-4c8c-8795-b875349ece6c\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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to Elevate","full_slug":"en/news/generation-academy-innovate-to-elevate","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"9da5ab88-77d7-4cd7-9a4b-da3d70933ab0\",\"body\":[{\"_uid\":\"i-01dcad5e-2067-44aa-8913-e8d4594ca046\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":true},{\"_uid\":\"7a45b387-d5d8-4fc9-a446-6da92ab09544\",\"items\":[\"dd9b6899-4936-4a36-ad47-e79c2fcf723d\",\"c8c3c4af-9a45-4dcf-be8a-5153ffe8a7ec\",\"3bf49af2-3d83-4ae2-b0b6-8aa43b247fb7\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569171,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/4342d0f498/vimeo_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569172,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/5dbc366dac/vimeo_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["Academy Sessions"],"first_published_at":"2021-07-01T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94742301-default","uuid":"763950ba-9de3-420d-9a48-22f1951d7819","name":" 51品茶 are proud supporters of this year鈥檚 National Mental Health Awareness Week.","full_slug":"en/news/generation-media-are-proud-supporters-of-this-year-s-national-mental-health-awareness-week-","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"This week is the National Mental Health Awareness Week (10th\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"鈥 16th\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"May 2021) and we at Generation have been embarking on some great activities and training sessions to ensure we鈥檙e all speaking openly about Mental Health Awareness and #BreakingTheStigma !\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This year鈥檚 theme is Nature and Environment 鈥 The evidence is clear that access to nature is crucial for our mental health, and millions of people discovered that during lockdowns in 2020. However, this was not the same for all of us. MHAW 2021 will explore what the barriers to accessing nature are, and ensure that everyone is able to share in the natural world and experience its mental health benefits.鈥媆",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The Wellbeing Committee at Generation have been busy planning for weeks on how we can best equip the team with the knowledge and tools to navigate the day to day challenges in their personal and professional lives whilst of course making it engaging and entertaining and centring around our four pillars: Mind, Body, Life & Social.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"A real hurdle we faced this year was trying to plan activities that got us up and moving, and away from our desks. We tried to stay away from online virtual sessions and instead came up with a Nature-Themed scavenger hunt, and encouraged colleagues to use their lunchbreaks to get away from their screens and source different elements within their neighbourhoods with our very own Scavenger Hunt Bingo card!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"However, we know at GM that it鈥檚 important to start every day with a positive mindset, so we鈥檝e also be running internal meditation sessions by different members of the team each morning to encourage us to be our best selves for the day.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Another great investment we have made this week is with Charlotte Wiseman, and her training on the foundations of Wellbeing. She walked us through how resilience and mental wellbeing are not mutually exclusive, but instead dependent on one another to grow. When improving your mental wellbeing, you will become more resilient in life as you adapt and be flexible with all that life throws at you, but its also just as important to work on your resilience in order to improve your mental wellbeing to put yourself within a growth mindset and see every challenge as an opportunity.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Other key tips and tricks that we learnt from the incredible session are:\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Sleep\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Did you know that 98% of the public need at least 7 hours of sleep a night?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Set a routine.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Don鈥檛 eat too late and always prioritise cooked foods over cold.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Set yourself a Tech curfew 鈥 how we interact with our phones, tablet and computers can stimulate and activate the brains to produce cortisol which will prevent us from nodding off.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Be aware of those hidden caffeines 鈥 try Decaf in the afternoons to notice the positive effects.\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Nutrition\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Did you know that our brain consumes the most energy & is made up of 60% fat?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Fuel your mind.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"You could have unstable blood sugars if you鈥檙e refusing to eat breakfast, and don鈥檛 snack regularly throughout the day (snacks are good for you!)\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Gut bacteria dictates how part of your brain reacts, so eat less processed foods and eat more colours and fermented food!\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Eat your good fats! A low-fat diet leads to HANGER and Bad moods\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Movement\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Did you know that just 15minuytes of exercise a day is the most effective treatment for mild to moderate depression?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"We all know that exercise can reduce stress levels but its important to know how & why?\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"More stressful and intense workouts such as HIIT can put more stress on your body if you鈥檙e already within this state of mind.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"One big gym session in the day is actually\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"less\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"effective than regularly moving throughout the day.\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Switching Off\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Did you know that learning is the best activity for reducing cortisol (the stress hormone)?\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Keep learning and stay connected.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Savouring positive emotions reduces susceptibility to illness by 40%!\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Avoid complaining, add laughter and practice mindfulness.\",\"type\":\"text\"}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Self-criticism and lack of support for ourselves will inhibit your learning.\",\"type\":\"text\"}]}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Get outside 鈥 take breaks away from technology and move your mind to somewhere else visually. Just 3-5minutes has proven to be effective.\",\"type\":\"text\"}]}]}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"聽\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By committing to just one small change each we know we are contributing to creating an even happier and healthier workplace.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"a0089d8a-0c6a-4e6a-90af-73c5fdaef88a\",\"items\":[\"794b92d6-439f-48e6-9828-92f699076a99\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\",\"140ebe95-24e2-4bfd-9733-5a2784685d7a\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all news\",\"button_target\":{\"id\":\"\",\"url\":\"news\",\"linktype\":\"url\",\"fieldtype\":\"multilink\",\"cached_url\":\"news\"},\"lightgray_background\":false}],\"meta\":{\"_uid\":\"3d021de9-f50c-46c5-8d69-7fcb7195c438\",\"title\":\"\",\"plugin\":\"meta-fields\",\"description\":\"\"},\"component\":\"news_article\",\"description\":\"\",\"featured_image\":{\"id\":3569076,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/1280x900/8ea3130208/generation-media-are-proud-supporters-of-this-years-national-mental-health-awareness-week_1280_900.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"},\"thumbnail_image\":{\"id\":3569077,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"https://a.storyblok.com/f/138741/500x500/7887fa9a7a/generation-media-are-proud-supporters-of-this-years-national-mental-health-awareness-week_500_500.jpg\",\"copyright\":null,\"fieldtype\":\"asset\"}}","tag_list":["Thought Leadership","News"],"first_published_at":"2021-06-25T00:00:00.000Z"}},{"node":{"id":"storyblokentry-94742276-default","uuid":"b2dbe5a3-ddd5-428f-b5a4-fcca181ada7b","name":" Happier than Ever? Did Billie Eilish help Amazon achieve the best Prime Day yet?","full_slug":"en/news/happier-than-ever-did-billie-eilish-help-amazon-achieve-the-best-prime-day-yet","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b085cdc2-66c0-4334-a1ba-c7df44e55ccd\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"To celebrate Prime Day 2021, Amazon staged an online concert headlined by Billie Eilish, Kid Cudi and H.E.R. Did this star-studded line-up have the desired effect on Amazon鈥檚 financials though?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Not content with dominating Black Friday and almost single-handedly creating the phenomenon of Cyber Monday, Amazon have since 2015 set about creating their very own global sales event in Prime Day. Originally designed to be a celebration of Amazon鈥檚 20th\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"anniversary, the commercial success of creating previously non-existent demand has become a stalwart of the e-commerce calendar.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Each year, Prime Day is billed as a retail event like no other and in keeping with the original intention of it being a celebration, Amazon host a party of sorts featuring some of the most recognisable faces in the music industry. This year, Billie Eilish, Kid Cudi and H.E.R. headlined a series of online sets, proving the success of using content as a gateway to results at the [virtual] till. Content dropped from the 17th\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June, building the anticipation of the savings which could be made across the 2 day event on the 21st-22nd\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"June.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"But in light of global events over the last 12-18 months, how much of a success was Prime Day(s) 2021? As ever, Amazon have kept the financial results a closely guarded secret, but that hasn鈥檛 deterred some analysts from making projections based on the little information emanating from the Seattle HQ.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Amazon revealed that Prime Day 2021 was the 鈥渂iggest two-day period ever for Amazon鈥檚 third-party sellers鈥, 鈥済rowing even more than Amazon鈥檚 retail business.鈥 Whilst no financial details were shared, Amazon did note that it had sold more than 250 million items in 20 countries.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This has prompted a consensus amongst analysts that gross sales were up between 6-9% YoY. Whilst this was slower growth than in previous years (especially given 2020鈥檚 鈥淐OVID boost鈥), according to analysts at Bank of America, an estimated 拢9.55 billion was generated in gross sales.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the product front, Amazon themselves were also the biggest beneficiaries with the\",\"type\":\"text\"},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"Amazon Fire TV Stick 4K with Alexa Voice Remote\",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"聽\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]},{\"text\":\"ranking as the best-selling item. On a best-selling category basis, tools, beauty, nutrition, aby care, electronics, apparel and household products all featured.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"All of the above are highly competitive marketplaces meaning that Amazon advertising activity would have been key to success for individual products. Ensuring the paid strategy is correct for these events is crucial to maximising sales success. If ACOS can be optimised to a level where the activity becomes self-funding, the only spend limit should be stock availability. Getting the strategy right for tentpole events such as this can be daunting, but historic events provide more than enough data to formulate an efficient plan for success. This is especially true for our e-commerce team, who through the use of AI tech are already devising the most efficient plans for Black Friday using historic data (which Amazon themselves do not archive beyond 3 months).\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"To make the most of Black Friday 2021, and even Prime Day 2022, get in touch today for a free consultation.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"fdfb375c-1ab7-4d34-ab08-955d1f4c4adb\",\"items\":[\"794b92d6-439f-48e6-9828-92f699076a99\",\"a2de97b6-0e30-4d0c-8efd-278d0b34b24f\",\"140ebe95-24e2-4bfd-9733-5a2784685d7a\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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Break","full_slug":"en/news/generation-media-coffee-break-episode-12-a-superawesome-coffee-break","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"9897f0ed-6c91-4e32-ba58-c7c301af6f96\",\"body\":[{\"_uid\":\"i-83aebfda-86d3-4c23-b23e-f11f851b1747\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"51品茶 CEO, Dean Weller, talks to the CEO of Superawesome, Dylan Collins, about the kids digital media 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Toys and Games with the BTHA","full_slug":"en/news/generation-media-coffee-break-episode-11-toys-and-games-with-the-btha","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"9297c8dd-34b4-4c5d-83a2-dd200009e2b5\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"8518ed36-e7dd-4abf-a6b4-ca802ff5dfbc\",\"body\":[{\"_uid\":\"i-5920ed90-8f25-49fd-9668-e5275cd5f959\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"51品茶鈥檚 Director of Business Development, Alex Taylor-Smith, has a coffee break to talk toys with 2 veterans of the toy industry: Graham Canning (Vtech Sales Director and Chairman of the- BTHA) and Matt Jones (Head of Digital and Toy Services at the BTHA). 聽聽Tune in to hear them talk about multiple facets of the toy industry as well as the 鈥楢round the World in 80 Hours鈥 initiative from the Toy Trust, which is coming up in June.\",\"type\":\"text\"}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"effe0786-9d92-4f40-969c-f15f066d933c\",\"6855c385-5e84-4ff7-adba-bba296b79108\",\"8d44ec04-c52d-4c8c-8795-b875349ece6c\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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The Big Screen with Pearl & Dean鈥檚 Clare Turner","full_slug":"en/news/generation-media-coffee-break-episode-10-the-big-screen-with-pearl-deans-clare-turner","content":"{\"_uid\":\"e117cb47-3f4b-4f2d-9644-fb4404e3fef9\",\"body\":[{\"_uid\":\"b07e7c3a-749d-41df-b26b-72cf76dadaf6\",\"content\":{\"type\":\"doc\",\"content\":[{\"type\":\"blok\",\"attrs\":{\"id\":\"d3b48960-4013-446b-bf7d-cb74b4b13e41\",\"body\":[{\"_uid\":\"i-4ee885f8-bf94-4d57-a633-43020a1407bb\",\"component\":\"audio\",\"embed_audio\":\"\",\"local_audio_date\":\"\",\"local_audio_file\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"local_audio_title\":\"\",\"local_audio_caption\":\"\"}]}},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Cinema has been the hardest hit media sector during the pandemic.聽 51品茶 CEO has a coffee break with Pearl and Dean鈥檚 Director of Sales, Clare Turner to talk the glamour of the cinema industry, how the cinema landscape has developed over the last quarter of a century and its long awaited reopening and road to recovery this year along with cinema鈥檚 new relationship with streaming services.\",\"type\":\"text\",\"marks\":[{\"type\":\"styled\",\"attrs\":{\"class\":\"\"}}]}]}]},\"component\":\"content\",\"disable_tags\":false,\"disable_share\":false,\"disable_back_button\":false,\"disable_featured_image\":false},{\"_uid\":\"8eec67e6-e22a-44ab-b7fa-87f311a6a9c5\",\"items\":[\"6855c385-5e84-4ff7-adba-bba296b79108\",\"fb371a88-f44d-4f02-a992-86a81ad6e053\",\"c91c561f-e0ff-4286-90e1-2d2a91e64ad5\"],\"label\":\"Related news\",\"title\":\"You may also like these....\",\"colour\":\"\",\"component\":\"grid-with-offset-icons\",\"button_text\":\"see all 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